Cereal Marketing Plan free essay sample

By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers, so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan, which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain rice imported from China DongBei where produces the top rice in the world. It is also high in fibre, iron and the B vitamins, B1, B2 and niacin. OMG Active Cereal is especially added omega-3 and zinc which improve the teenager immunity. Current Market Economic factors The CS Company is a leader in the natural products industry. We are a market leader in all natural food products including a variety of cereals, shakes, crackers, and snack bars. We had an estimated industry income of $4. 78 million last year. The life cycle stage for this industry sector is the Growth phase, as individual rates and employment rates. Cultural factors About 33% teenagers in Australia have the habit to eat cereal in the morning. Nowadays, more and more people realize the importance of a healthy breakfast . Our market is potential. The Product SWOT analysis Strength- The principal strength of our new product is that it enters the marketplace belonging to a company with a fantastic reputation. The CS Company is a leader in the natural products industry. We are a market leader in all natural food products including a variety of cereals, shakes, crackers, and snack bars. The company is known within the industry to empower people to achieve health and wellbeing by offering all natural foods that are minimally processed and free of highly refined sugars, unnecessary additives, and preservatives. CS is a highly distinguished company and any new product released by the organization is in good standing at inception based on reputation alone. Other notable strengths in OMG Active Cereal include: †¢We will use excellent grocers as global channels of distribution (i. . , Woolworths, Coles, and IGA etc. ) †¢ Our pricing strategy is below most of our competition, giving OMG Active Cereal a competitive edge with consumers looking for value for their money. Weakness- A major foreseeable weakness OMG Active Cereal may encounter is that the cereal could be perceived by the public as just another â€Å"nutritious cereal†. There are many kinds of nutritious conscious cereals in today’s market produced by several different companies. Each year, a few more of these cereals are created and placed on each and every grocer’s shelves. A weakness for our newly released cereal could be that breakfast-eating consumers will group OMG Active Cereal along with the average nourishing cereals before eating or becoming cognizant of our cereal’s fantastic features other than especially served for the teenagers. Threat – OMG Active Cereal‘s most noteworthy threat is that soon, many cereal companies will also release a breakfast product that focused on teenagers. Opportunity Compared to the rest of the market, OMG Active Cereal‘s most notable opportunity is that it is the first cereal which is especially served for the teenagers at the ages of 13 years to 19 years. Competitor analysis OMG Active Cereal has two major competitors- Uncle Tobys and Kellogg’s. Accounting to an online research statistics in 2011, Uncle Tobys Oats came out on top of the competition, winning the most satisfied customers. Other brands like Kellogg’s Coco Pops and Kellogg’s Crunchy Nut are also popular. Target Market Our marketing department concluded that it is very similar to, if not exactly, the same market our other cereals have. We plan to target both males and females at the ages of 13 years to 19 years. These individuals will be in secondary school, high schools and university. Most people, who begin to gain more energy, do so by the time they’re in their adolescence. Our target market described is the one intended by most all nutritious and healthy breakfast cereals. In fact, the costumers who will buy them are always those mums. We must convince them that it is beneficial to their children and they can give more to their children at a similar price. As with the case of these cereals, OMG Active Cereal will target those Mum who are, above all, conscious about their children’s health, growth and development. Marketing Goals In the next 6 months, OMG active cereal can take 10% cereal market in WA and by the end of the product’s first year of distribution, we expect our projected sales of the cereal to be at least $10 million, have a gross margin of at least 50%, and exceed a net profit of $2. 5 million. It is going to expend sales in whole Australia and overseas countries in the next two years. We aim to increase our awareness of our product in our target market and have a majority of costumers as repeat customers who return to purchase our OMG active cereal at least once a month. Marketing Strategy Product OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan, which naturally helps lower cholesterol re-absorption. It is made from 100% wholegrain rice imported from China DongBei where produces the top rice in the world. It is also high in fibre, iron and the B vitamins, B1, B2 and niacin. OMG Active Cereal is especially added omega3 and zinc which improve the teenager immunity. OMG Active Cereal offers a wide range of flavours. These include: * chocolate, * vanilla, * strawberry , honey Price When OMG Active Cereal distribution of begins in grocery stores, we will be selling a package of 36 boxes 16. 56 kg for $140 each (shipping and handling included in pricing). In other words, we are charging the stores an average of $3. 89 per box (460g) while our suggested retail price for grocers is $4. 99 per box. Grocery stores will make a net profit of $1. 10 per box OMG Active Cereal of that i s sold. Compared to the rest of the marketplace, the $4. 99 cost is extremely reasonable for the end consumer. Below is a chart of several leading nutritious cereals.

Women sport athlete injuries Essay Example For Students

Women sport athlete injuries Essay The number of girls and women participating in all levels of sports has risen greatly in recent years, and the way they play has changed too. Women’s sports used to be played by a slow defensive style. Today, the sports are played with speed, precision, and power. With these changes have come increased injuries, and female athletes have higher injury rates than men in many sports. Knee injuries have been rising in female sports. Anterior crutiate ligament (ACL) injuries have become the most common injury in the knee to female athletes. Females are four times more susceptible to injury then men. The ACL is a dynamic structure whose main function is to provide primary restraint to anterior tibial subluxation. It provides secondary restraint limiting internal rotation and restraint with the knee in full extension. Along with the posterior crutiate ligament, it provides the axis for knee rotation and links rotation with flexion and extension. We will write a custom essay on Women sport athlete injuries specifically for you for only $16.38 $13.9/page Order now The ligament is primarily made up of two bands, the anteromedial and posterolateral, and an intermediate band sometimes present. The ACL runs from the posteromedial portion of the lateral femoral condyle in an inferior, anterior, and medial orientation to an area just lateral to the medial tibial eminence. The posterolateral band is tightest when the knee is in extension, and the anteromedial band is tightest with the knee in flexion. The majority of ACL injuries suffered during athletic participation are of the noncontact variety. Three main noncontact mechanisms have been identified planting and cutting, straight-knee landing and one-step stop landing with the knee hyperextended. Pivoting and sudden deceleration are also common mechanisms of noncontact ACL injury. Basketball, soccer, and volleyball consistently produce some of the highest ACL injury rates across various age groups. Other activities with a high rate of injury are gymnastics, martial arts, and running. In most sports, injuries occur more often in games than in practice. Many injuries have occurred during the first 30 minutes of play. One-reason physicians are seeing more ACL injuries in female patients that more women play sports, and they play more intensely. But as they continued to do more studies, they are finding that women’s higher rate of ACL is probably due to a combination of intrinsic and extrinsic factors more than to sheer incre ase in the number of athletes and intensity of play. Intrinsic factors originate in the knee joint and are related to its anatomy. The intercondylar notch configuration has received a great deal of attention as a potential factor in ACL injury. Some studies have shown that athletes with smaller intercondylar notch dimensions are at greater risk for ACL injury. Reports show that notch-width indexes were less in women than in men. Another intrinsic factor is loose jointedness. Some studies have suggested that athletes who are loose jointed are at greater risk of injury than those with normal or tight joints. Anatomic alignment differences, especially the quadriceps angle (Q-angle), have been studied as the cause of gender discrepancies in injury rate. The Q-angle is the angle formed by the intersection of a line from the anterior superior iliac spine to the center of the patella and a line from the center of the patella to the tibial tuberle. Angles up to 17 degrees are considered normal in females. Differences in pelvic structure and lower extremity alignment between men and women have been blamed for much of the ACL problem. A woman’s pelvis is wider than a man’s, creating sharper angle between the calf and thigh and putting stress on the knee. This increases the tendency of the kneecap to pull out of line and rub, causing pain. .uf6609d704b017558b1c9d04e6948ae7a , .uf6609d704b017558b1c9d04e6948ae7a .postImageUrl , .uf6609d704b017558b1c9d04e6948ae7a .centered-text-area { min-height: 80px; position: relative; } .uf6609d704b017558b1c9d04e6948ae7a , .uf6609d704b017558b1c9d04e6948ae7a:hover , .uf6609d704b017558b1c9d04e6948ae7a:visited , .uf6609d704b017558b1c9d04e6948ae7a:active { border:0!important; } .uf6609d704b017558b1c9d04e6948ae7a .clearfix:after { content: ""; display: table; clear: both; } .uf6609d704b017558b1c9d04e6948ae7a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf6609d704b017558b1c9d04e6948ae7a:active , .uf6609d704b017558b1c9d04e6948ae7a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf6609d704b017558b1c9d04e6948ae7a .centered-text-area { width: 100%; position: relative ; } .uf6609d704b017558b1c9d04e6948ae7a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf6609d704b017558b1c9d04e6948ae7a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf6609d704b017558b1c9d04e6948ae7a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf6609d704b017558b1c9d04e6948ae7a:hover .ctaButton { background-color: #34495E!important; } .uf6609d704b017558b1c9d04e6948ae7a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf6609d704b017558b1c9d04e6948ae7a .uf6609d704b017558b1c9d04e6948ae7a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf6609d704b017558b1c9d04e6948ae7a:after { content: ""; display: block; clear: both; } READ: Physics Persuasive EssayA final intrinsic factor is an area of current study is the effect of hormones on ligamentous relaxation, which allows for pelvic changes that accommodate fetal passage through the birth canal. Studies also show that relaxin has systemic effects on ligamentous tissue and increase the risk of ligamentous injuries in pregnant women. The role of estrogen and estrogen receptors may shed light on ACL injuries in female athletes. ACL injuries occur during the ovulatory phase of the athlete’s menstrual cycle. The ovulatory phase typically occurs during days 10-14 of the cycle and is marked by a significant rise in estrogen levels as well as high lev els of a hormone called relaxin.Researchers suspect that estrogen and relaxin have profound effects on women’s neuro-muscular systems and the mechanics of soft tissue such as ligaments and tendons. There is a big question if a hormone supplement would protect women. Extrinsic factors contributing to ACL injury are those originating outside the knee joint. They include specific movement performed during sporting activity, muscle imbalances, playing surfaces, and the use of braces. To help explain women’s ACL injury rate is the imbalance between hamstring and quadriceps muscle strength. Men tend to have more developed thigh musculature than women, and stability of the knee is thought to be more muscle-dominant in men and ligament-dominant in women. For female athletes, the quadriceps, an ACL antagonist is the dominant muscle group contributing to knee joint stability, while the hamstring dominates in male athletes. Research indicates that women have decreases hamstring-t o-quadriceps strength ratios relative to men. Studies indicate that women athletes have more knee laxity, lower levels of muscle strength and endurance, and different muscle reaction time than male athletes do. Dynamic stress tests revealed that female athletes rely on more on their quadriceps for knee stabilization during sports, compared to male athletes and nonathletic men and women, who first use the hamstring for stabilization. Female athletes took longer to generate maximum hamstring muscle with less endurance and less stability. The muscles around the knee are critical to keeping it in place. The faster the muscles tighten, the more protective they are. Studies show that women often spend more time doing bench presses and leg extensions, which strengthen the quadriceps, and pay little attention to working the hamstrings. Female athletes tend to work on their quadriceps more because they strengthen quickly. Females think their legs are getting stronger, but they are really not . They need to do activities that increase the quickness of the hamstring response, in addition to exercises that build up the quadriceps.After the injury occurs some athletes are able to stand up and walk, while others are in such great pain that they cannot move. Swelling often begins in the first few hours after injury. Pain progressively worsens, and muscle spasms may develop. The position of the knee maybe abnormal. There might be gross deformity, pulses, and sensations. A swollen knee is held in a flexed position, and active range of motion may be limited by many factors. All acute knee injuries require x-rays with anteriorposterior, lateral, tunnel, and Hughston views. The female knee may be more cruciate-dependent than the male knee. Sometimes, nonsurgical treatment of a female athlete with an ACL tear is less likely to succeed, and a trial of conservative treatment should be considered only in an athlete with mild signs and symptoms and a realistic possibility of returning to full activity. Arthroscopic surgical repair of an ACL injury is the best treatment for a female athlete. Surgical reconstruction can usually improve stability and performance enough for the athlete to resume a high level of activity. Still, a fair number of people get along well without ACL’s, including guys on every NFL team and some NBA players. With advances in surgery, athletes have a better then 90 percent success rate to return to the same level as before the injury. In the past, a torn ACL would often end a career. Studies have shown that people who have torn one ACL is more apt to tearing the other one than the average person is to injure one. Many people use braces on their knee after surgery and healing to help stabilize the knee. Yet, the knee is not a simple hinge. It flexes rolls and rotates. That makes it very difficult to design a brace that can simulate knee motion and protect those ligaments as it goes through that range of motion. Braces are costly; even the cheapest braces are expensive. After the surgery is completed it can take six months to a year for the knee to completely heal. Depending on the doctor and the effort you put to strengthen yourself determines when you are able to do what you always did before the injury. Constant icing of the knee is required to help the swelling. Physical therapy is required to help get the motion back in the knee. Tips are given out to help prevent ACL injury that can occur. A good coach is believed to help with proper training to reduce your risk of an injury. It is a good idea to play with people at your level. If you play with klutzes below your level, they may make up for their lack o f skills with brute force. If they cannot move as fast as you can’t, you may end up tripping over them. On the other hand if you are the klutz, you may twist your knee to keep up. A good coach would be able to see this problem. For many women, the default posture, how you stand when you are not thinking about it is with the knee hyperextended or arched slightly backward. If you have a bad habit of standing this way, you more likely to land wrong on jump, too. With your landings on jumps, your knees should be bent, with feet under the hips. Landing on bent knees gives the hamstrings a chance to stabilize the knee. When having to decelerate and change direction fast, take three small stutter steps instead of one big one. Building your leg muscles, especially your hamstrings can help prevent ACL injury. Be thoroughly warmed up before jumping and pivoting hard. It is a good idea to be actually sweating when you are warming up. When you are exhausted, you shouldn’t be playi ng. Never play in pain and if the pain continues to return when you begin to play again after resting. Some shoes are too good for playing. If there is too much traction, your foot won’t give way on fast stops, and the resulting torque on your knee can rip the ligament.Lastly, stick to a sport you love. If you think you are insecure about the sport you are in, and feel that it is too risky, then go into something that makes you feel comfortable. Females have taken great strides to be able to accomplish as much as males in a male dominant world. Women are more competitive and are able to play at great intensity that was thought impossible several decades ago. It is sad that women have many factors against them, making them more susceptible to injuries. Injuries occur all the time. Although there are many suggestions as to how to prevent ACL injuries, we cannot control everything.

How to Write a Quality NEDSEG Essay

How to Write a Quality NEDSEG EssayA NEDSEG sample essay is very different from other sample essays, which you find in books and online. A well structured NEDSEG essay will help you to know what your student has in mind when writing it. If you want to know how to write a quality NEDSEG essay, read on.The first step in creating an NEDSEG essay is to list all the things that the student needs to tell you. An NEDSEG sample essay is very different from other sample essays. It will help you understand the best ways to present information. Although there are no rules that will be followed in writing a NEDSEG essay, you will still need to write something unique and special. Just like any other sample essay, you will need to list the main topic, related points, conclusion, and use the introduction and conclusion.The introduction is the first part of a NEDSEG sample essay. When writing an introduction, you need to decide on the topic of the article. Just like the rest of the samples, the intr oduction will tell you how you will introduce your topic in the article. It will also help you determine if your introduction is appropriate for the article.Since students nowadays have a lot of homework at hand, most would rather study in their free time. If your students have lots of school work, they might prefer to study at home instead of going to school. However, it is important that you encourage them to go to school so they can learn from their classmates as well.Students tend to come up with good ideas when they are stressed out. You need to find out what their stress levels are before you come up with ideas for the essay. You also need to come up with a variety of topics to start off with.One of the things you should keep in mind while writing a NEDSEG sample essay is the rules of grammar. Most often students make grammatical mistakes when they write essays. Some of the major rules of grammar that are found in NEDSEG sample essays are: 'It is important to use proper gramma r'Make sure that the grammar is not too complicated'. Even though your student may use simple sentences, he/she may still make grammatical mistakes.A NEDSEG sample essay will help you get a better idea of how to write your student's perfect essay. Once you finish writing your NEDSEG sample essay, you will need to revise it until it matches with your student's idea. Make sure that you include all the correct information and use good grammar, then write an essay that your student will love.

Free Essays on The Beauty Of Art Design In Theater

How does one define art? Art echoes the natural world. It gives order to the world and intensity to human life. Art is a means of communion as well as communication, and from art, we see, and, emotionally, understand humanity. It provides pleasurable experiences along with cerebral wealth. Art also helps us to express our sentimental relations. It can beautify surprise, inspire, stimulate imagination, inform, tell stories, and record history. Art can allow one pleasure simply through the process of creating. Art can allow a feeling of expression. Art can, in contrast, allow one to provoke emotions from within the viewer, occasionally leaving the observer with an awakened or invigorated outlook. It does not begin or end with just drawing or painting, items typically considered art, or the many other recognized facets of art including architecture, drama, literature, sculpting, and music. Some may only consider a work as art if it requires a particular skill from the artist; however, art can actually be viewed as simply another form of communication. Dance, as a form of art, allows the person or persons to express themselves through the movements of their bodies, whether the dancing takes place on a stage, in a theater, or in a ballroom. This non-verbal art form can allow a dancer to express stories and strong feelings of emotion, such as sadness, sexuality, and joy or may just simply offer an outlet for energy. Poetry is an art form that offers an environment to the creative or expressive need. Writing poetry can be used as an aid to help think through the conflicting emotions that accompany life. It is an art much as gardening is. An inspiration for a poem can be a seed. The seed is planted on paper and usually, though not always, after tending to it, the seed begins to take shape until it suddenly blooms. Painting or photography- probably one of the highest acknowledged forms of art- incorporates all aspects of t... Free Essays on The Beauty Of Art Design In Theater Free Essays on The Beauty Of Art Design In Theater How does one define art? Art echoes the natural world. It gives order to the world and intensity to human life. Art is a means of communion as well as communication, and from art, we see, and, emotionally, understand humanity. It provides pleasurable experiences along with cerebral wealth. Art also helps us to express our sentimental relations. It can beautify surprise, inspire, stimulate imagination, inform, tell stories, and record history. Art can allow one pleasure simply through the process of creating. Art can allow a feeling of expression. Art can, in contrast, allow one to provoke emotions from within the viewer, occasionally leaving the observer with an awakened or invigorated outlook. It does not begin or end with just drawing or painting, items typically considered art, or the many other recognized facets of art including architecture, drama, literature, sculpting, and music. Some may only consider a work as art if it requires a particular skill from the artist; however, art can actually be viewed as simply another form of communication. Dance, as a form of art, allows the person or persons to express themselves through the movements of their bodies, whether the dancing takes place on a stage, in a theater, or in a ballroom. This non-verbal art form can allow a dancer to express stories and strong feelings of emotion, such as sadness, sexuality, and joy or may just simply offer an outlet for energy. Poetry is an art form that offers an environment to the creative or expressive need. Writing poetry can be used as an aid to help think through the conflicting emotions that accompany life. It is an art much as gardening is. An inspiration for a poem can be a seed. The seed is planted on paper and usually, though not always, after tending to it, the seed begins to take shape until it suddenly blooms. Painting or photography- probably one of the highest acknowledged forms of art- incorporates all aspects of t...

How Scientists Determine Climates of the Past

How Scientists Determine Climates of the Past Paleoenvironmental reconstruction (also known as paleoclimate reconstruction) refers to the results and the investigations undertaken to determine what the climate and vegetation were like at a particular time and place in the past. Climate, including vegetation, temperature, and relative humidity, has varied considerably during the time since the earliest human habitation of planet earth, from both natural and cultural (human-made) causes. Climatologists primarily use paleoenvironmental data to understand how the environment of our world has changed and how modern societies need to prepare for the changes to come. Archaeologists use paleoenvironmental data to help understand the living conditions for the people who lived at an archaeological site. Climatologists benefit from the archaeological studies because they show how humans in the past learned how to adapt or failed to adapt to environmental change, and how they caused environmental changes or made them worse or better by their actions. Using Proxies The data that are collected and interpreted by paleoclimatologists are known as proxies, stand-ins for what cant be directly measured. We cant travel back in time to measure the temperature or humidity of a given day or year or century, and there are no written records of climatic changes that would give us those details older than a couple of hundred years. Instead, paleoclimate researchers rely on biological, chemical, and geological traces of past events that were influenced by the climate. The primary proxies used by climate researchers are plant and animal remains because the type of flora and fauna in a region indicates the climate: think of polar bears and palm trees as indicators of local climates. Identifiable traces of plants and animals range in size from whole trees to microscopic diatoms and chemical signatures. The most useful remains are those that are large enough to be identifiable to species; modern science has been able to identify objects as tiny as pollen grains and spores to plant species. Keys to Past Climates Proxy evidence can be biotic, geomorphic, geochemical, or geophysical; they can record environmental data that range in time from yearly, every ten years, every century, every millennium or even multi-millennia. Events such as tree growth and regional vegetation changes leave traces in soils and peat deposits, glacial ice and moraines, cave formations, and in the bottoms of lakes and oceans. Researchers rely on modern analogs; that is to say, they compare the findings from the past to those found in current climates around the world. However, there are periods in the very ancient past when the climate was completely different from what is currently being experienced on our planet. In general, those situations appear to be the result of climate conditions that had more extreme seasonal differences than any weve experienced today. It is particularly important to recognize that atmospheric carbon dioxide levels were lower in the past than those present today, so ecosystems with less  greenhouse gas  in the atmosphere likely behaved differently than they do today. Paleoenvironmental Data Sources There are several types of sources where paleoclimate researchers can find preserved records of past climates. Glaciers and Ice Sheets: Long-term bodies of ice, such as the Greenland and Antarctic ice sheets, have annual cycles which build new layers of ice each year like tree rings. Layers in the ice vary in texture and color during warmer and cooler parts of the year. Also, glaciers expand with increased precipitation and cooler weather and retract when warmer conditions prevail. Trapped in those layers laid down over thousands of years are dust particles and gases which were created by climatic disturbances such as volcanic eruptions, data which can be retrieved using ice cores.Ocean Bottoms: Sediments are deposited in the bottom of the oceans each year, and lifeforms such as foraminifera, ostracods, and diatoms die and are deposited with them. Those forms respond to ocean temperatures: for example, some are more prevalent during warmer periods.Estuaries and Coastlines: Estuaries preserve information about the height of former sea levels in long sequences of alternating layers of organic p eat when the sea level was low, and inorganic silts when the sea level rose. Lakes: Like oceans and estuaries, lakes also have annual basal deposits called varves. Varves hold a wide variety of organic remains, from entire archaeological sites to pollen grains and insects. They can hold information about environmental pollution such as acid rain, local iron mongering, or run-offs from eroded hills nearby.Caves: Caves are closed systems, where average annual temperatures are maintained year-round and with a high relative humidity. Mineral deposits within caves such as stalactites, stalagmites, and flowstones gradually form in thin layers of calcite, which trap chemical compositions from outside the cave. Caves can thus contain continuous, high-resolution records which can be dated using uranium-series dating.Terrestrial Soils: Soil deposits on land can also be a source of information, trapping animal and plant remains in colluvial deposits at the base of hills or alluvial deposits in valley terraces. Archaeological Studies of Climate Change Archaeologists have been interested in climate research since at least Grahame Clarks 1954 work at Star Carr. Many have worked with climate scientists to figure out the local conditions at the time of occupation. A trend identified by Sandweiss and Kelley (2012) suggests that climate researchers are beginning to turn to the archaeological record to assist with the reconstruction of paleoenvironments. Recent studies described in detail in Sandweiss and Kelley include: The interaction between humans and climatic data to determine the rate and extent of El Nià ±o and the human reaction to it over the last 12,000 years of people living in coastal Peru.Tell Leilan in northern Mesopotamia (Syria) deposits matched to ocean drilling cores in the Arabian Sea identified a previously-unknown volcanic eruption that took place between 2075-1675 BC, which in turn may have led to an abrupt aridification with the abandonment of the tell and may have led to the disintegration of the Akkadian empire.In the Penobscot valley of Maine in the northeastern United States, studies on sites dated to the early-middle Archaic (~9000-5000 years ago), helped establish a chronology of flood events in the region associated with falling or low lake levels.Shetland Island, Scotland, where Neolithic-aged sites are sand-inundated, a situation believed to be an indication of a period of storminess in the North Atlantic. Sources Allison AJ, and Niemi TM. 2010. Paleoenvironmental reconstruction of Holocene coastal sediments adjacent to archaeological ruins in Aqaba, Jordan. Geoarchaeology 25(5):602-625.Dark P. 2008. Paleoenvironmental reconstruction, methods. In: Pearsall DM, editor. Encyclopedia of Archaeology. New York: Academic Press. p 1787-1790.Edwards KJ, Schofield JE, and Mauquoy D. 2008. High resolution paleoenvironmental and chronological investigations of Norse landnm at Tasiusaq, Eastern Settlement, Greenland. Quaternary Research 69:1–15.Gocke M, Hambach U, Eckmeier E, Schwark L, Zà ¶ller L, Fuchs M, Là ¶scher M, and Wiesenberg GLB. 2014. Introducing an improved multi-proxy approach for paleoenvironmental reconstruction of loess–paleosol archives applied on the Late Pleistocene Nussloch sequence (SW Germany). Palaeogeography, Palaeoclimatology, Palaeoecology 410:300-315.Lee-Thorp J, and Sponheimer M. 2015. Contribution of Stable Light Isotopes to Paleoenvironmental Reconstruction. I n: Henke W, and Tattersall I, editors. Handbook of Paleoanthropology. Berlin, Heidelberg: Springer Berlin Heidelberg. p 441-464. Lyman RL. 2016. The mutual climatic range technique is (usually) not the area of sympatry technique when reconstructing paleoenvironments based on faunal remains. Palaeogeography, Palaeoclimatology, Palaeoecology 454:75-81.Rhode D, Haizhou M, Madsen DB, Brantingham PJ, Forman SL, and Olsen JW. 2010. Paleoenvironmental and archaeological investigations at Qinghai Lake, western China: Geomorphic and chronometric evidence of lake level history. Quaternary International 218(1–2):29-44.Sandweiss DH, and Kelley AR. 2012. Archaeological Contributions to Climate Change Research: The Archaeological Record as a Paleoclimatic and Paleoenvironmental Archive*. Annual Review of Anthropology 41(1):371-391.Shuman BN. 2013. Paleoclimate reconstruction - Approaches In: Elias SA, and Mock CJ, editors. Encyclopedia of Quaternary Science (Second Edition). Amsterdam: Elsevier. p 179-184.

Marketing strategies of the Sage Gateshead Case Study

Marketing strategies of the Sage Gateshead - Case Study Example The intention of this study is Sage Gateshead as a famous centre for musical performance, education and conference situated in Gateshead on the south bank of River Tyne, which is found in the North-East of England. It began operations in 2004 although it was launched sometimes back in 1950s. The location of Sage is part of the Gateshead Quays development which encompass the BALTIC basis for modern Art and the Millennium bridge of Gateshead. The Sage Gateshead region entails a â€Å"curvy glass and stainless steel† construction modeled by Foster and associates, Buro Happold who participated as structural engineer, Arup as an acoustic and Mott Macdonald – building services, with observations from Gateshead Quayside and Newcastle, Tyne Bridge and the millennium bridge at Gateshead. The entire planning and development process cost more than 70 million pounds, money that was contributed mainly using the National Lottery grants. The main outworker was Laing O’Rourke. S age Gateshead centre has a variety of patrons, mainly the Sage Group Plc who raised a big lot of money to have the construction in their name. They have also been playing vital role in supporting generous activities of the Sage Gateshead since its outset. The research analyzes the strengths, weaknesses, opportunities and threats (SWOT analysis). The paper also answers vital questions concerning Sage Gateshead that helps to bring out a clear image of Sage Gateshead. ... It examines its history, facts and figures about Sage Gateshead, its marketing strategy and how it outshines its strongest competitors in the region. The paper also looks at its SWOT Analysis where it examines the strongholds of the company and its weak points and threats (Furnivall, 1999). Brief History of Sage Gateshead The Sage Gatehead’s Concourse is mostly compared to a large railway station or airport fatal and the hustling and bustling crowds and absolute scale of the space under the high-ceilinged roof surely induced that idea. However, the comparison continues since to get into The Sage Gateshead is to link together with other travelers on a voyage of musical exploration that started several years ago and has several achievable destinations (Foster and Sargent, 2007). The initial departure point was the identification for opportunities for the North East people to participate in live music whether as contestants, listeners or student were extremely restricted by inade quacy of facilities of the type that were present in almost every other provinces of England. This means that North Eastern region was lugging behind in terms of entertainment and learning about musical concepts. In early 1990s, through motivation from Northern Arts and artistes, the now famous pop group of Northern Sinfonia started functioning on plans for a new performance hall (Menon, et al., 1999). They were soon joined by the folk development group, the Folk works which hastily became obvious to all who believed that what was required was â€Å"more than just a performance hall† (Mcgregor, 2008). During the same time, it was noted that the region had several young individuals interested in

Decision-Making Process Paper Essay Example | Topics and Well Written Essays - 500 words

Decision-Making Process Paper - Essay Example Hence the steps that I will undertake in the wake of the decision-making process are reliant on how well I think through the different areas and how aptly driven my understandings are at the end of the day. The decision-making process that I have applied is exactly in line with the decision-making process that is present within the text. My methodology is much the same as has been outlined in the text and this makes for an interesting debate nonetheless. I have envisioned that the proper format for comprehending the decision-making process is to follow the very basics and this has been done properly through the textual instance which is provided to me in essence. There is absolutely no difference between my decision-making process and the one outlined in the text and hence there is no reason why the comparisons should come out in the open. The steps that have been taken are thus reliant on getting the job done which is indeed a better understanding of how to reach a decision in the f irst place. The decision-making process is a difficult one and it takes a lot of hard work and toil on the part of the person who ultimately reaches upon a decision. Therefore it would be viable to suggest success for an individual who wishes to give time, adequate analysis regimes and a comparison of the shortcomings within the entire decision-making process in entirety (Castellan, 1993). If the mistakes are taken care of and are removed essentially, then this will mean that the decision-making has been done correctly. It is important that the decision once reached upon is adhered to across the board as there is no analysis of a decision which has been wrongly made. However, it is a good measure to tackle a wrong decision within the decision-making process early on within this process. This can mean that the individual can put back the decision that has been done on his part on some of the occasions but the guarantee is not a must under such scenarios. The decision-making